That's Plus X.

Strategic consultation for web + mobile
app development x marketing

What We Do

  is a strategic web consultation service founded by Carlos Saenz. We specialize in web and mobile app development as well as web marketing. We have worked for both small business and large enterprise.

Development  ::  We are experts at software development. Our combined decades of experience ensure that we use the best tools in the industry, follow best practices in both frontend and backend programming and database design, and recruit only the best talent and brightest minds from within our extensive network of people and the global tech marketplace.

Scaling  ::  We are experts at building web software to scale using cloud computing and content distribution platforms such as Amazon's AWS. When designing a product it's crucial to plan the size of your audience from the start. We build software to scale from zero to millions of users while staying within your budget and according to an implementation schedule that makes sense for your business. We take the "daunting" out of scaling!

Security  ::  We are passionate about Information Security and take great care to use the best tools in the industry to protect your application on a holistic system-wide application level, using best practices within your software's code, and by keeping all relevant software up to date in order to minimize the chances of an attack. We never overlook security.

Recruiting  ::  Tech recruiting can be a painful process, especially if the talent acquired is not a good match and the relationship between company and talent lasts for only a month or two. We estimate that millions of dollars per year are lost to acquisition costs of mismatched or unqualified talent. By utilizing key tests, both direct and indirect, our specialized recruiting process ensures that the talent we acquire is both professional, responsive, timely, and of course highly skilled.

Management  ::  Managing a project is just as important as developing and testing its software. We believe in connecting with our talent, building meaningful and fun relationships with them, and utilizing a management style that enhances and strengthens the workflow rather than simply overseeing it. Technology and software skills are not the only elements of success. People are too.

Marketing  ::  We understand the most powerful concepts of web marketing. We consult on everything from list-building, app store exposure techniques, SEO, content (guerilla) marketing, A/B testing and analytics, platform marketing (think YouTube, iTunes, Amazon, etc) and PPC and other forms of direct advertising. If you have a very limited marketing budget, we can help you create a strategy to convert your time and effort into an effective marketing campaign. If you have a larger marketing budget, we can ensure that your strategy is optimized and as effective per dollar as possible.

How We Do It

We use the best tools and services in the industry to bring your concept to reality. These are just some of what we use:

Front End
Ember JS  ::  complex front end app framework
Angular JS  ::  compact front end app framework
Bootstrap / Foundation  ::  CSS / UI frameworks
Brunch  ::  Automated building and compression

Back End
Amazon AWS  ::  cloud computing / scaling
Digital Ocean  ::  solid state web hosting
Node.js  ::  asynchronous server, used with care :)
Vagrant  ::  automated virtual machine configuration

Phonegap  ::  multi-platform, single codebase native app framework for web apps
Corona  ::  multi-platform, single codebase native app framework for games

GitHub  ::  version control
Google Analytics  ::  web / traffic analysis  ::  comprehensive analytics platform
Mixpanel  ::  event based application analysis
New Relic  ::  application monitoring / analysis

Who We've Helped

Key Clients

Some of our key clients who we've worked with over the past decade:

Development of the Panomira mobile app (currently in private beta)

Developed DIRECTV Everywhere (UI on multiple platforms and TVs).

Developed the Napster API for Javascript and Flash, Napster Everywhere (UI on multiple platforms and TVs), and the Napster 2.0 Music Player. (Now acquired by Rhapsody)

MySpace / FOX Interactive Media
Developed the first social self-service advertising platform (before Facebook ads)

Retail Access
Developed interactive graphics and applications for their customers such as Microsoft, Epson, Logitech, HP, AMD, and more.

Developed an updated website, interactive location map, and entire developer portal website.

Sites Around the Web

Code we've written, including a lot of CSS code, has been found in sites all over the web. Our portfolio is hosted on our original site at :)


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